Hoei matcha

Your gentle matcha

In the oldest part of Shimane Prefecture, where legends of wisdom and the beauty of nature intertwine with reality, emerges the unique Matcha Hoei. A tea that reflects the spirit of centuries and the mystery of the untamed expanses of Izumo.

There, diligent farmers cultivate, harvest, and then cool, steam, and dry the once lush green leaves of Yabukita. It is from these leaves that they prepare the monocultural and independent tea.

Matcha Hoei is the true taste of nature: Basil, dried herbs, cypress, green apricot, and sprouted wheat create a harmonious melody on the palate. Hoei's uniqueness is manifested in its unmatched froth, which forms during whisking. So, when planning to make the perfect matcha latte or usucha, choose Hoei.